Creativity 50:
Matthew Inman, The Oatmeal

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Inman self-portrait
Inman self-portrait

Whether he's taking on clueless clients, bad grammar, rude behavior or the appropriate way to pet a kitty, cartoonist and designer Matthew Inman is the Gary Larson of the internet age. But Mr. Inman isn't just good for a laugh at the foibles of modern life. Marketers and agencies would do well to bookmark the site, which is full of helpful business lessons. Two favorites of Creativity and Ad Age staffers are "How to Make Your Shopping Cart Suck Less" and "Why You Don't Like Changes to Your Design" (below).

See the rest of the 2012 Creativity 50 here.

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