Meet the 2012 Creativity 50

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A handful of 50: (From left) AKQA's Rei Inamoto, CAA Marketing's Jesse Coulter, Jonathan Mildenhall of Coca-Cola (seated), Smuggler's Patrick Milling Smith, Reshma Saujani of Girls Who Code, R/GA's Nick Law, Smuggler's Brian Carmody and Damian Kulash of OK Go, taken on the stage of the Bernard B. Jacobs Theatre, home of the Tony-awarded Broadway musical "Once". Photograph by David Yellen

Welcome to the 2012 Creativity 50--our eighth installment of the year's 50(+) most influential and groundbreaking creative thinkers and doers, representing a broad spectrum of disciplines. Over the last year, their contributions have shifted the creative landscape in advertising, art, business, technology, pop culture and more, making the world a much more invigorating, entertaining, caring, innovative--and overall, better place.

Among them, you'll find those carrying out the legacy of a brand synonymous with happiness, the production pros who translated their lessons from the commercials world to a Tony-winning Broadway hit, the agency-turned gaming boss who proved that creative skills are incredibly useful--and lucrative--in the CEO seat, talents who bridge the gap between branding and entertainment, an aspiring politician who has taken on the charge of steering more young women toward careers in technology and more. While you may recognize a number of this year's inductees, we trust that you'll find many surprises as well. But most important, we're hoping you come away more inspired, and more excited to make your own bold ideas happen.

New Era Marketers

Linda Boff, Paul Marcum and Katrina Craigwell, GE

Jeff Charney, Progressive

Leslie Berland, American Express

Craig Inglis, John Lewis

Ron Johnson, JCPenney

Mads Nipper, Lego

Jonathan Mildenhall and Pio Schunker, Coca-Cola

Martijn Van Der Zee, KLM Airlines

Keith Villa, Blue Moon Brewery

Robert Wong, Google Creative Lab

Agency Innovators

Jesse Coulter, Jae Goodman, David Messinger, CAA Marketing

Youna Chung, Youbin Bang, Yeonjoo Lee and Misu Yi, Cheil

Rei Inamoto, AKQA

Nick Law, R/GA

Maxi Itzkoff and Mariano Serkin, Del Campo Nazca Saatchi & Saatchi

Ted Royer and Nik Studzinski, Droga5

Glenn Cole, John Boiler, Robert Nakata, Matt Jarvis, 72andSunny

Roberta Paixao, Gustavo Fortes, Cleber Martins, Espalhe Guerilla Marketing

The Entertainers

Aziz Ansari, Comedian

Bjork, Performing Artist

Louis CK, Comedian

Lena Dunham, Director/Writer/Producer

Matthew Inman, The Oatmeal

E.L. James, Author

OK Go, Musicians/Performers

Kelly Oxford, Comedian

Production Pros

Brian Carmody and Patrick Milling Smith, Smuggler/Once

Graydon Sheppard, Director/Comedian

Petter Westlund, Anders Wahlquist, Pelle Nilsson, B-Reel

Jason Zada, Director

World Changers

Graham Douglas, Copywriter/Problem Solver

Reshma Saujani, Girls Who Code

Evan Strusinski, Food Forager

Olajide Williams, Hip Hop Public Health

Technology and Invention

Nick Woodman, GoPro

Suran Goonatilake, Bodymetrics

Dustin Mierau, Path

Babak Parviz, Google Project Glass

Ryder Ripps and Jonathan Vingiano, OKFocus

Ben Silberman and Evan Sharp, Pinterest

Gaming Giants

Eric Hirshberg, Activision

Tim Sweeney, Epic Games

Publishing Game-Changers

Alan Rusbridger, The Guardian

Franca Sozzani, Vogue Italia

Richard Turley, Bloomberg Businessweek


Katia Beuachamp, Birchbox

Maurizio Cattelan, Artist

Jonathan Mak, Designer

Mauro Porcini, Designer

Ron Potesky, Pantone

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