Sergey Brin and Larry Page

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Page (LEFT) and Brin
Page (LEFT) and Brin Credit: Ehud
Having sewn up the online search market—nearly two-thirds of all searches are now done on Google—the site set its sights on other arenas to conquer in 2007: like online video, where it is already well on its way. Thanks to its takeover of YouTube—and notwithstanding that billion dollar Viacom lawsuit—a full quarter of videos viewed online come from Google. That's more than old media titans Fox, Viacom, Disney, and Time Warner deliver online combined. Next up is mobile, which is where everyone believes the next ad boom will happen. (If we only knew when.) Google's mobile plans turned out to be much more ambitious than even the mythical Gphone as the company announced plans to take part in the FCC's auction of available wireless spectrum and unveiled an open wireless platform, Android, backed by a consortium of cellphone makers. The company also drew down on Wikipedia by announcing The Knol, a competitor that—like so many of Google's products, including its search engine—aims to take something others have done and just do it better. On that theme, Google acquired Twitter competitor Jaiku and launched OpenSocial, a suite of programming tools that will allow developers to launch Facebook-style apps across several social networks. All of this would seem fairly ominous, of course, if the company's tools—from Gmail to Google Maps to you name it—didn't work so well.With a focus on functionality and smart, austere design, Google has taken on the geek chic aura once enjoyed exclusively by Apple and paired it with overwhelming market share, a formula that drove online ad revenues past $16 billion last year.

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