Creativity 50:
Suran Goonatilake, CEO, Bodymetrics

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Your body is the last thing to go digital. But if Suran Goonatilake has his way, it'll only be three years until that changes too.

Goonatilake is the CEO of Bodymetrics, creator of pods that 3D-map your body to find your measurements and eventually, the perfect pair of jeans. The technology has been deployed in Selfridges in the U.K. for a couple of years now, and made its way stateside just this year, through a collaboration with retailer Bloomingdale's.

Now, under Goonatilake, Bodymetrics is on an expansion drive, hunting for more retail partners, and partnering with Kinect for Windows to bring the technology into people's homes as well. The idea, which has the potential to transform retail entirely, could also have large-scale impact on manufacturing processes, since measurement data could then be used to determine stocking and optimize inventory.

For Goonatilake, it's been a long time coming. After completing his Ph.D. at University College London, the self-professed data-nerd worked at a company that looked for financial data patterns that could potentially be used to catch insider trading, for clients like the New York Stock Exchange and the world's major banks. Then, he started working with the 3D mapping technology that was then adapted for use in the Bodymetrics pod. "It's good for the consumers, it's good for the retailers, it's even arguably good for the environment," says the Sri Lankan- born scientist. "In a few years, people will wonder how we ever lived without it."

See the rest of the 2012 Creativity 50 here.

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