Cannes Unveils Shortlist for First Innovation Awards

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Emotion-sensing animal ears, a Twitter hashtag that records TV programs, a stop-motion movie made from atoms and peace-keeping vending machines are among the shortlisted finalists in for the newly launched Innovation Awards at the Cannes International Festival of Creativity.

The Innovation Jury, led by president David Droga, Creative Chairman of Droga 5, recently announced 25 finalists hailing from 15 countries. The U.S. and the U.K. led the pack, each with four shortlisted projects, while Japan and Brazil followed with three each.  Poland followed with two shortlisted projects. 

The  awards are meant to honor "pioneering forms of technology, including, but not limited to, apps, tools, programs, hardware, products and other radical software which have been developed to help facilitate creative excellence in commercial," according to festival organizers

Among the honored work was the Necomimi out of Dentsu Japan and Neurowear,  an unusual headband accessory featuring animal ears that move to reflect what its wearer’s emotions at any given moment.

Another communicative piece of fashion also made the list, tshirtOs, a tee that projects its wearer’s social media status updates, created out of MediaMonks in The Netherlands, and used for a campaign for Ballantine's out of Work Club London.

AgenciaClick Isobar’s  Sky Rec Twitter effort also made a cute. It allows Twitter users to record a show on Brazilian satellite provider Sky simply by retweeting an @skybrasil Tweet about a show with the hashtag #skyrec.

Leo Burnett’s “Small World Machines” for Coca-Cola, which allowed users in India and Pakistan to share Cokes and communicate—and, in the process-promote peace between the countries, also made the cut.

The U.S. shortlisted work included the microscopic stop motion movie “A Boy and His Atom.” Ogilvy New York teamed with scientists from IBM “the world’s smallest movie,” whose images were literally made by manipulating atoms one by one for each frame.  De-De, the innovation arm of Droga5, also made the list for Thunderclap, the crowdsharing platform that allows a single social media message to be amplified by sharing it en masse.

U.K. shortlisted work includes Nike+Kinect Training, created out of AKQA London, and R/GA London’s “The Feed” for Getty Images, a real-time visual news feed of current trending topics, via the lens of Getty’s imagery.

Other shortlisted countries are Russia, Denmark, South Africa, Finland, The Netherlands, Canada, Singapore, Sweden, Australia and Ecuador.  Check out the full Innovation Awards shortlist the Cannes Lions site. 

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