Radio is alive and well.
That was the message that Cannes judges responsible for choosing winners in the radio category drove home during a press conference at the ad festival in the South of France on Wednesday. Despite the rise in social media, they insisted radio should be viewed by both advertisers and their agencies to connect with consumers -- particularly in developing countries.
What it is: By now, you've probably read about this campaign from Metro Trains in Australia, which has been a popular pick in Cannes, winning the Grand Prix in the PR and direct categories. The suicide-prevention push is credited with a 21% drop in the rate of jumpers.