The Top Takeaway From Cannes, According to Visa CMO Kevin Burke
Opportunity for Content is 'Enormous'
Published on June 21, 2013.
Advertising Age Player
What priorities should attendees at the Cannes Lions International Festival of Creativity bring back to their teams? "It would be mobile, mobile, mobile; social, social, social," said Kevin Burke, CMO for core products at Visa.
See our complete Cannes coverage at Creativity's hub here.