The Top Takeaway From Cannes, According to Visa CMO Kevin Burke

Opportunity for Content is 'Enormous'

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Advertising Age Player

What priorities should attendees at the Cannes Lions International Festival of Creativity bring back to their teams? "It would be mobile, mobile, mobile; social, social, social," said Kevin Burke, CMO for core products at Visa.

See our complete Cannes coverage at Creativity's hub here.

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