Old Spice Responses among Webby Nominees

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Wieden + Kennedy's Old Spice Response Campaign, Google Creative Labs' Google Instant with Bob Dylan and Buzzman's A Hunter Shoots a Bear are among the campaigns nominated for the 15th annual Webby awards for interactive advertising, announced this morning. Both the W+K Old Spice work and Buzzman received three nominations.

Saatchi & Saatchi L.A.'s Toyota Sienna's Swagger Wagon, The Human Jukebox by Akestam Holst, and R/GA's Pay With A Tweet are also among the contenders. The list also includes a handful of web-based campaigns featuring celebrities, reflecting the increasing star power of interactive advertising: Doritos Late Night with Rihanna (Goodby, Silverstein & Partners), Pieces of Katy with Katy Perry, The Conan Blimp (Team Coco Digital), Mad Men Yourself (Deep Focus), and OK GO's This Too Shall Pass (The Mill), a music video sponsored by State Farm that received 26 million views.

Goodby, Silverstein & Partners was the most nominated agency, with 10 nods for work including Adobe's Museum of Digital Media. Wieden + Kennedy was nominated for nine awards, four out of Portland, three out of London, one out of Amsterdam and one out of New York. Other agencies receiving multiple nominations include: R/GA (9), Ogilvy (8), DDB (6), BBDO New York (6), Akestam Holst (6), Saatchi & Saatchi (5), and TBWA (5).

Winners will be announced on May 3 and honored at a ceremony in New York City on June 13, which will also be live streamed. A full list of nominees can be viewed here and you can also vote for campaigns in the The Webby People's Voice Awards, until April 29th.

Note: this article has been corrected

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