Their winning entry represents every "street in every city in the world," said Mr. Dhamija. "Today, global brands bring us together like never before. And this fact finds itself splashed across the high street in every city," he said. "That street is in your city. And tell you what, it's a street in my city as well."
Ad Age editors were intrigued by the way brands were seamlessly made part of the street. "It just really stood out," said Abbey Klaassen, editor of Ad Age. "We loved the detail -- there's just so much to see. The longer you spend with it, the more you notice." She added: "This street could have been in New York, Shanghai, Istanbul ... anywhere."
The creative duo used India and its connection to global brands for inspiration. The young country is very aspirational, so they highlighted brands that connect with young people in their everyday lives. "The beauty is how these brands fit together -- all brands from different parts of the world. Every place you go, it's globalization," said Mr. Dhamija.
As their prize, the pair will attend the Cannes Lions International Festival of Creativity. This year's finalists are from Brazil, Colombia, Finland, Guatemala, India, Peru, South Africa, Spain, the UAE and the U.S. (Miami, Minneapolis, New York and San Francisco). Their work, along with the winners' cover, will be displayed on festival billboards.
Before joining the ad industry, Mr. Dhamija, 30, says he was a "flawed software engineer," while Mr. Chakravarty, 28, was a "rogue economist." Mr. Dhamija started as a junior art director at Mudra DDB, while Mr. Chakravarty worked for DraftFCB as a junior copywriter. Both joined Ogilvy in 2007 and started working together and then went to Dentsu as a team before moving together to JWT.