The vending machine itself has a touchscreen interface and
accepts RFID fobs. Arnold employees are given fobs that grant them
access to several free Arnold-brewed beers per month, and can be
updated with credits. The fobs allow the machine to recognize each
patron personally and talk you through the vending machine
experience. An "Alepedia" provides more information about each of
No innovation today is without a social media component, so Arnie's
touch-screen interface is is also set up for Twitter communication,
allowing you to Tweet from the machine. Data visualization tools
within the smart vending-machine even tell you on which day of the
week the most beer was consumed.
The beer vending machine was funded internally as part of "The
Make Project," a new Arnold initiative that seeks to find ways to
manage less and create more. The agency has decided to set aside
$100,000 every year to bring to life new and innovative ideas.
Agency staff can pitch plan, timeline and budget reviewed by a
selection committee, on which Chief Creative Officer Pete Favat and
Global Chief Digital Officer Matt Howell sit. Once the idea gets
the green light, the person or team is free to go on their way and
make it happen.