180's McHugh Joins Carmichael Lynch

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Adidas "Wake Up Call"
Peter McHugh, executive creative director and partner at 180/Amsterdam, has been named chief creative officer and managing partner at Minneapolis agency Carmichael Lynch, the agency announced Wednesday afternoon. McHugh, who will start on Oct. 1, succeeds current CCO Jack Supple, who will continue in the role of chairman and managing partner -- a position he has held since 2000.

The move is a return to the Twin Cities for McHugh, who was a group creative director at Fallon from 1995 to 2002. In his two and half years at 180, McHugh spearheaded award-winning work for Adidas, including the shoemaker's Gold Lion-winning rugby campaign, spots featuring Muhammad Ali and daughter Laila, and the Gold Lion-winning commercial "Wake Up Call."

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