ACNE Launches in the U.S.

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ACNE's digital dude Max Ahlborn and producer Richard Bjorlin
ACNE's digital dude Max Ahlborn and producer Richard Bjorlin
Swedish creative collective ACNE has broken out. On its own, that is. Formerly repped out of RSA, the multitalented crew is now an independent creative shop, opening a U.S. headquarters based in Venice, California.

Longtime RSA vet Fran McGivern will be heading operations as managing director. "I had an amazing 10 years at RSA," she says. "It was a very hard decision and I am sad to leave my good friends. I will always have a place in my heart for RSA."

ACNE U.S. MD Fran McGivern
ACNE U.S. MD Fran McGivern
ACNE, which stands for "Ambition to Create Novel Expressions," was established in Stockholm in 1996. The company has built an impressive creative reputation across a range of endeavor--its jeans, for one, but also through its notable spots for ESPN, Nike, Coca-Cola, Saab and Burger King, and more recently, interactive projects like the multiawarded brainteasing Swedish Armed Forces recruiting website.

The Stockholm HQ also boasts an independent advertising agency, a toy division, and even its own magazine, ACNE paper. For now the focus of the L.A. hub will be "to potentially package commercials/film/interactive and content for our U.S. clients," says McGivern. "Our other divisions are there for support for clients. Let's say you need a TV campaign, website and virals plus a logo or a toy designed for your client. We can do all that."

Ultimately, ACNE aims to "let the industry know the full extent of what we are capable of," McGivern says. "Before now, ACNE has only been known as a couple of comedy directors. We have twelve directors and a full service interactive design company. ACNE as a whole has 160 employees alone in the Stockholm office."

ACNE will be represented by Stephanie Stevens on the West Coast and Michael Arkin of Reprizent on the East Coast.
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