ADC Award Winners Announced

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Sony 'Balls'
Sony 'Balls'
The Art Directors Club awarded six gold awards in the advertising and hybrid competitions of its 85th Annual Awards today, and Sony's "Balls" was the most awarded television spot. Winning one gold (TV over 30 seconds) and two silvers (cinematography, TV over 30 seconds), "Balls" was joined only by adidas' "Hello Tomorrow" in winning gold in the advertising category. Other winners included Ground Zero's "Do you see music? (Exercise Your Music Muscle)" print execution for Virgin Digital (see the interactive version of the poster here), radio spots from DDB/Chicago's ongoing Bud Light "Real Men of Genius" campaign and DeVito/Verdi's National Thoroughbred Racing Association campaign for the spots "Grandma," "Video" and "Backyard BBQ." In the hybrid category, only one gold cube was awarded, for the Japanese search engine from Ground—a Tokyo-based division of Dentsu. The campaign—which used outdoor ads, word of mouth and interactive marketing to demonstrate how the site collects information—will take home the Yahoo! Big Idea Chair at the awards ceremony on June 6 in New York, where all of the winners will be on display.
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