ADC hosts AIDS awareness ad exhibition

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AIDS awareness campaigns from all over the world will be on show at the Art Directors Club this month, showing how the disease has been dealt with by advertisers since it first emerged in the 1980s.

The free public exhibition, Graphic Intervention: 25 Years of International AIDS Awareness Posters 1985-2010, takes place from June 6-July 29 at the ADC Gallery in New York. It was organized by Massachusetts College of Art and Design (MassArt) and made possible at the ADC Gallery with support from Kenneth Cole.

The work on show is drawn largely from the collection of James Lapides, founder of the International Poster Gallery in Boston, with selections from MassArt's poster archive. Lapides has spent the last decade collecting more than 3000 HIV/AIDS campaigns from more than 80 countries. Curators Elizabeth Resnick, professor and chair, Graphic Design at MassArt, and Javier Cortes, partner and creative director at Korn Design in Boston and New York, narrowed the exhibition to 153 examples from 44 countries, including Morocco (above), Australia (below) and Russia (end of story).

The opening week of the ADC exhibition coincides with the 2011 United Nations General Assembly High-Level Meeting on AIDS, June 8-10 in New York. Egyptian actor and activist Amr Waked, who has been named Regional Goodwill Ambassador for the Joint United Nations Program on HIV/AIDS (UNAIDS) in the Middle East and North Africa (MENA), will attend the June 6 opening at the ADC Gallery.

The exhibition will travel to York College of Pennsylvania and the Museum of Design Atlanta (MODA) later this year.

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