Adidas' Cryptic Viral

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Adidas 'Three Courts'
Adidas 'Three Courts'
TBWA/Chiat/Day/S.F. and adidas take "Impossible is Nothing" viral with a Kinka Usher-directed clip that shows one basketball player performing impossible moves. "This film was created with the intention of toeing the line of reality," says Chiat's Justin Wismer. "It shows an unassuming basketball player interrupting three pickup games and pulling off amazing feats—a huge blocked shot, a three pointer from practically half court, and a monster dunk in the face of a seven footer." There is no explicit branding on the viral film, but there is a symbolic numeral that can be connected to the shoe—the adidas 1, which boasts a self-regulating computer chip—and its packaging.
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