Competitor FedEx, meanwhile, gets into the race game with its first set of NASCAR-related ads from BBDO/N.Y. and MJZ director Craig Gillespie. Based around the tagline "Every day is race day," two of the spots show people acting like NASCAR drivers in everyday life, as when a businessman drafts off other commuters all the way to work. In a third commercial, we see pro stock cars reduced to children's playthings.
Toyota will also break a pair of race-related spots over the weekend. Created by Saatchi & Saatchi/L.A. and MJZ director Rocky Morton, the effort features Darryl Waltrip providing vivid answers to fans' questions.