Awards season tightened its open bar and buffet-fortified grip
on the ad world Thursday night as the 2007 D&AD Global Awards
were announced in London. The trophy juggernaut known as Nike Plus
landed R/GA a prized Black Pencil in the "New Uses For Websites"
category. The other Black Pencil recipient was 'War Orphans' by Kolle Rebbe Werbeagentur GmbH in the
in "Illustration: Press Advertising" category.
Ahoy! The 2007 D&AD Global Awards
Meanwhile, in still-pretty-damn impressive Yellow Pencil news,
there were 59 winners out of the 151 nominations. TBWAChiat Day won
three Yellow Pencils in the "TV & Cinema Advertising" category
for the overall Skittles TV campaign, Skittles' "Beard" spot and the Combos "Man Mom" campaign spots. Nintendo also nabbed three of
the yellow-hued writing devices in the "Gaming" category, for work
including "Wii Sports" and "Dr. Kawashima's Brain Training: How Old
is Your Brain?". Meanwhile, on the information superhighway,
Devilfish dominated the "Viral" category with two Yellow Pencil
wins for Sky One's "Come Home to the Simpsons." In websites, Tribal
DDB/New York won a Yellow Pencil for its Shave Everywhere
site for Philips' Norelco Bodygroom shaver, Mekanism won a
"Writing" Yellow Pencil for its Clearification
site for Microsoft featuring the vocal and writing stylings of
Dmitri Martin.
While D&AD president Tony Davidson said it wasn't "a classic
year" he was quick to point out the continual emergence of great
work for that interweb the kids keep talking about, calling Nike
Plus, "a totally integrated consumer experience that redefines the
running industry."
For more information and a complete list of categories and winners,
visit the D&AD online.