AICP Unveils Digital Production Guidelines.

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The Association of Independent Commercial Producers (AICP) has unveiled a new set of guidelines for digital production, outlining best business practices for digitally produced content, including interactive, visual effects, design, and animation. AICP Digital received input from several production companies, as well as producers from the agency side on the guidelines, which it hopes will be adopted as best practice throughout the industry.

The guidelines were shaped by a committee comprising Dustin Callif, executive producer, digital, at Tool, and president of AICP Digital; AICP Digital Chapter vice president Anders Wahlquist of B-Reel; Paul Babb of Rhythm + Hues; Gary Giambalvo of theSTUDIO; Lucia Grillo of PSYOP; Javier Jimenez of Motion Theory; Max Oshman of thelab; and Dave Skaff of The Science Project. They are available on the AICP website, and on the AICP Directory app, which can be downloaded on the site or in the App Store.

Matt Miller, president and CEO of AICP, said in a statement: "We hope that all companies that produce content digitally - as well as their clients - will use this document to shape expectations. This new resource creates a framework for discussing business terms, and through constant use, will become the industry standard."

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