AICP Names 2009 Next Awards Winners

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The Association of Independent Commercial Producers (AICP) today revealed the winners of its Next Awards, which "honor multidimensional brand promotions in the moving image." Hosted by Goodby, Silverstein & Partners partner/creative director Jamie Barrett, the show also included Audience Choice awards which were selected at the ceremony and announced in real-time.

In the Viral/Web Film category, winners were "Get It On" for Durex, directed by Superfad's Robert Ruggan for Fitgerald & CO; Diesel's "SFW XXX" directed by Keith Schofield for The Viral Factory; and "Polar Bears" for Environmental Defense Fund and Ad Council, directed by Tim Godsall of Biscuit Filmworks for Ogilvy New York. The latter also took the Audience Choice nod for the category.

Topping the Integrated Campaign category was Haagen Dazs' "HD Loves HB" which included "Opera," directed by Psyop's Cedric Nicolas-Troyan and Laurent Ledru, as well as "Disco" and "Krumpin" directed by Bob Industries' Trish Sie; "There Can Only Be One" for the NBA, TNT, ESPN/ABC, directed by Bob Industries' Dayton/Faris for Goodby, Silverstein & Partners. Continuing its winning run that began with the 2009 Grandy, "Oasis Dig Out Your Soul: In The Streets" for NYC & Company and Warner Brothers Records, directed by The Malloys of HSI Productions for BBH, picked up a win and the Audience Choice award.

The Experiential winners were McDonald's "The Lost Ring," directed by Mischa Rozema of PostPanic for AKQA; Chambers Hotel, "Chambers Hotel Video Art Piece," directed by Peter Nydrle of Nydlre for Barrie D'Rozario Murphy; and R/GA's Nike+ "Nike Human Race 10K," which also won the Audience Choice.

The Website/Microsite category had multiple winners but just one agency. Goodby, Silverstein & Partners cleaned up with Doritos "Hotel 626" with production by B-Reel; Sprint "NOW," with production by FaceFaceFace; and General Electric's "GE Ecomagination," by North Kingdom, which also was the Audience Choice winner.

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