AICP Unveils Honored Ads

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Last night at the Metropolitan Museum of Art in Manhattan, the Association of Independent Commercial Producers unveiled the eleventh edition of The Art & Technique of the American Television Commercial, the AICP's annual showcase of the best spots of the year. This year's reel, which will travel for showings in the U.S. and abroad, features 55 spots and campaigns honored in 23 categories, from general advertising excellence to editing.

Four spots were distinguished by being honored in three separate categories. "Freestyle," the Nike tour de force directed by HSI's Paul Hunter for agency Wieden & Kennedy, was honored in the categories of advertising excellence, editing and sound design. "Orbit," a technically challenging spot for Land Rover, directed by Plum Productions' Eric Saarinen for agency GSD&M, was honored in the areas of production, production design and visual effects. "Tourists," a man-on-the-street spot from Hungry Man director Bryan Buckley and BBDO CD Gerry Graf for Citizens Against Terrorism, was recognized in the categories of PSA, dialogue and performance. A series of Bud spots from Hungry Man director Allen Coulter, meanwhile, were honored in the categories of dialogue, performance and advertising excellence in a campaign. All told, the work of 36 production companies made the final cut, with six honors each going to Radical Media, Anonymous Content, HSI and Hungry Man. Wieden & Kennedy led all agencies with nine honors, six of them for Nike, the advertiser that earned the most honors.

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