Al Moseley returns to Amsterdam to become managing partner at 180

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Al Moseley
Al Moseley

180 Amsterdam has confirmed that Al Moseley and Kevin Dundas will be joining the agency as managing partners. Moseley has resigned from his post as partner/ECD at London's Hurrell Moseley Dawson & Grimmer, while Dundas leaves his post as Sapient Nitro President and CEO.

Moseley had joined Hurrell Dawson 18 months ago as ECD and partner, adding his name to the agency's shingle. Prior to that, he had an award-winning run as ECD at Wieden + Kennedy Amsterdam, where he led the much celebrated Coca-Cola "Happiness Factory" franchise and notable work for EA and Nike, including the "Joga Bonito" campaign.

"I learned a hell of a lot at HMDG. Who wouldn't join a start up in the middle of the biggest recession ever recorded?" says Moseley. "I also worked with some amazing clients, including Prince Charles for his Rainforest Project, for which I took a crash course in international diplomacy and the politics of royalty."

Looking back, "I didn't achieve everything I hoped for, but who has in the last 18 months?" he says. "But as I said earlier, I learned a lot and worked with a great bunch of people. I certainly found the experience fulfilling in an unexpected way, from working with the Dalai Lama to writing dialogue for Kermit the Frog."

As for his new home, "The guys at 180 have already built an impressive agency," Moseley says. "They have collected together a group of incredibly talented people who all want to do the same thing, make great work. When I talked to [CEO] Chris Mendola and [CCO] Andy Fackrell about their ambition, I really wanted to be part of it."

Dundas' career in the industry spans 25 years, including nearly a decade at Saatchi & Saatchi, where he worked his way up to become Worldwide Strategy Director & Chairman of the Worldwide Strategy board. Prior to that he had executive planning roles in the U.S. at Saatchi and FCB in the U.S.

The announcement comes on the heels of 180's major agency reorganization that saw managing partners Chris Mendola, Alex Melvin and Andy Fackrell being named respectively to CEO, chairman and CCO.

HMDG says the agency will retain its current name. Moseley's resignation coincides with the agency's hiring of a new creative director, John Messum, who had been freelancing at HMDG as head of art for the past six months. Until May of last year, Messum was part of the management team at Farm and sister agency Leith in Edinburgh. Prior to that he had helped found Leith London and served as joint head of art at Saatchi London.

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