Alan Pafenbach Leaves Arnold

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Alan Pafenbach
Alan Pafenbach
After 18 years at the agency, ten of them working on the Volkswagen account which recently moved to CP+B, Alan Pafenbach has announced he will exit his job as ECD and managing partner of Arnold Worldwide in Boston at the end of this year.

Pafenbach was one of the key creative architects of Volkswagen's long running and much awarded "Drivers Wanted" campaign, spearheading storied ads like "Synchronicity," "Milky Way," "Bubble Boy" and "Squares," and the most recent integrated campaign for the Passat. Pafenbach also helped orient the agency around a cross media approach, overseeing general agency, interactive and design staff as creative director. "One of the things that made VW really interesting for me is that we started doing the integrated thing several years ago in terms of not siloing everything into different groups. The way I built the group seems like the direction the agency business is moving so what I'm looking for is a situation that allows me to do the same kind of thing."

For now, Pafenbach says he'll take stock and likely do some consulting work, but is looking ultimately for the opportunity to "build something," in what he calls an exciting time in the industry. "There are a whole bunch of media that offer creative opportunities and give you that measured media stuff that clients are looking for. If you can find a medium where you can get feedback on your ideas that's actionable you can continue to evolve and learn in a really short cycle—it will ramp up the speed in which new ideas and approaches are developed."
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