Ameriquest, Bud, FedEx and Hallmark Get Emmy Nods

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Hallmark 'Required Reading'
Hallmark 'Required Reading'
Yesterday the Emmy nominations swept the television world, with four interesting spots nominated for outstanding commercial. One follows in the footsteps of last year's winner, Ameriquest's "Surprise Dinner," from the company's "Don't Judge Too Quickly" campaign—Ameriquest's "Concert," directed by MJZ's Craig Gillespie. Two nominees—FedEx's "Stick" from Traktor and Partizan and Budweiser's "American Dream" directed by Joe Pytka—were Super Bowl XL crowd-pleasers. A surprise nomination went to Hallmark's "Required Reading," a two-minute tale of one man's secret struggle directed by Leo Burnett creative director David Harner. AdCritic subscribers can see it and all the nominees in our archives.
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