Angry Sheep Take on CMAB's Happy Cows

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Sheep stage a revolt.
No doubt to PETA's dismay, Deutsch/L.A. is back with another installment of the "Happy Cows" campaign for the California Milk Advisory Board. This time around, the lead spot features an army of disgruntled sheep who've grown resentful of the California cows' incessant gladness. The result is an epic Braveheart-style charge that's foiled in the end by a watchful sheepdog.

In two other spots -- also directed by Bob Industries' Chris Hooper -- cows have a bull session about bulls, and a freezing heartland heifer makes a break for the coast.

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