Anonymous, Biscuit Lead AICP Honors

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Milk "Birthday"
Anonymous Content and Biscuit Filmworks led the way Monday night at the Thirteenth Annual AICP Show in New York, where the Association of Independent Commercial Producers unveiled its annual list of the year's best commercials in 24 categories. Both production companies collected eight honors, and each had a spot tied for most-honored commercial of the night. For Anonymous, it was Nike's "Gamebreakers," which was selected in the Visual Effects, Animation and Sound Design categories, while Biscuit's Noam Murro-directed "Birthday" spot for the California Milk Processor Board was singled out for Advertising Excellence, Visual Style and Cinematography. Murro led all directors with seven honors, capturing two of three slots in the Advertising Excellence/Single Commercials category, followed by Anonymous Content's David Fincher, who claimed six honors with the Nike commercials "Gamebreakers" and "Speed Chain" and the Xelibri spot "Beauty for Sale" -- all of which feature effects by Digital Domain. On the strength of that showing, Digital Domain ranked as the third most-honored production company, followed by, which landed five honors.

Nike "Gamebreakers"
Among agencies, Wieden + Kennedy stole the show with ten honors -- eight of them for Nike -- followed by Goodby, Silverstein & Partners with eight -- for "Birthday" and various HP spots -- and Leo Burnett with four. In the categories for Advertising Excellence, HBO's Noam Murro-directed "Water Cooler" and Adidas' "Wake Up Call" from Park Pictures' Lance Acord joined "Birthday" in the Single Commercials category, while campaigns for Citibank, the Apple iPod and IBM -- directed by Kevin Thomas, Dave Meyers and Joe Pytka, respectively -- were honored as campaigns. For a complete list of honorees, visit the AICP's website.
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