It's April 1, and you know what that means. Marketer and agency pranks. Or attempts at something resembling a prank.
This year, we've heard everything from "branded aromatic rain" to "rotating buildings" to a nauseating cheese-scented fragrance.
We've gathered a few here. If you know of any other brands getting in on the April Fool's action, do share with us via the comment section below.
Publicis Seattle: "Brand Drops"
The agency takes the city's rainy weather and announces "Brand Drops," a "biotechnological marketing" tool that injects customized scents into droplets of rain for brands to differentiate themselves and allow for a "multisensory brand experience." According to a press release, it "drops" on April 1. The promo spot features a "scientist" and Brand Drops' very own "CEO," uttering all kinds of fancy scientific lingo.
On March 26, Cheetos released what looks like a faux Calvin Klein commercial for the launch of its "inaugural fragrance," which of course is inspired by the popular snack. Dubbed "Cheeteau," the scent has a blend of "buttery notes, accents of sharp cheddar and a touch of lemon for balance," according to the company. We received the "fragrance" via air mail yesterday and can attest to its cheesy grossness. The brand has gone all out with the stunt and will host a sampling of "Cheeteau" today from 12 p.m. – 5 p.m. on Madison Avenue in New York City.
American Eagle: "American Beagle"
Last year, American Eagle set up a prank with its "Skinny Skinny
Jeans," which were "jeans" that were spray-painted onto your legs.
This year, it looks like the apparel company is at it again with a
similar stunt aimed at canines. On March 24, AE released what the
company is calling a "Dogumentary," a video made for its new
clothing line dedicated to dogs and adorably dubbed "American
Beagle Outfitters." This time, it seems the brand has partnered
with non-profit ASPCA, and claims it will donate $1 to the
organization for every order. We tried "purchasing" an e-gift card
via the website and got right up to the payment information
section. The company told us yesterday that the donation itself is
A "custom-engineered" packaging of the mints will eliminate the "shaking" sound so that consumers won't have to share. The gag was announced today via the brand's Facebook page.
Fresh Direct: Eagle-Caught Salmon