Aussie Tourism Campaign earns Best of Show at the One Show

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An integrated tourism effort out of CumminsNitro/Brisbane Australia promoting the "Best Job in the World" took top honors last night at the One Club's 34th annual awards show, held in New York at Jazz at Lincoln Center. The campaign for Tourism Queensland first launched in January, inviting people to upload videos of themselves and apply for a six-month stint as "Island Caretaker." The job paid $150,000 (Australian) and would require the winner to live in a three-bedroom home on Hamilton Island, blog about his/her experiences exploring the Great Barrier Reef and perform other less leisurely duties like feeding the fish, collecting mail and cleaning a pool.

The U.S. was the most awarded country, taking home 39 Pencils, including the most Gold (8), Silver (15) and Bronze (16). Australia came in second with 6 Pencils (two gold, two silver and two bronze), followed by Malaysia, which won five pencils (two gold, one silver, and one bronze).

Goodby Silverstein & Partners earned seven pencils, the most of any agency, including the One Show's first Green Pencil and two Gold for the Haagen-Dazs "Help the Honey Bees" campaign. Saatchi & Saatchi/New York followed with six pencils, including two gold for the already multi-awarded Crest "Smiles" work.

Other Gold winners include a whimsical website out of Clemenger BBDO to "Offset the Evil," promoting Sega's Condemned 2 game, BBH's Grandy-winning Oasis campaign, 72and Sunny's "Next Level" spot for Nike and Droga5's "The Great Schlep."

Check out some of the Gold-winning work below.

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