Beef Jerky Takes a Walk on the Wild Side

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Jack Link's "Helicopter"
In what has to be the most elaborate execution ever deployed in the service of beef jerky, Minneapolis agency Carmichael Lynch has introduced a cinematic safari for Jack Link's Beef Jerky. Directed by Stylewar's Filip Engstrom via Smuggler, the campaign is based around the tag, "Feed Your Wild Side," and in it we see jerky consumers being treated like herds of animals, stampeding across the Serengeti.

In one, an expedition manages to capture and tag a Jack Link's fan from a helicopter, while in another, a wobbly consumer is released back into the wild. In a third, researchers lure customers out of hiding with scarecrows bearing packages of Jack Link's products.

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