Black Rocket Alums Launch Heat

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Steve Stone, former partner and executive creative director of San Francisco agency Black Rocket, has announced the launch of Heat, a new Bay Area agency staffed by managing director Bob Ellis and other Black Rocket alums. The agency opens its doors as agency of record for Condé Nast Publications, a client Black Rocket worked with on projects for Wired and Lucky.

Stone co-founded Black Rocket in 1996 with partners Bob Kerstetter and John Yost. Four years later, the partners sold a majority stake to Euro RSCG and the shop was eventually shuttered. Stone says he's excited to be at a startup again. "We all wanted to be part of a small thing again and we just kind of looked each other and said, 'Lets just try it,'" he says. "It's funny, because there have been a lot of articles about the demise of San Francisco creativity and about how all the accounts are leaving town and we're sitting here saying, 'Wait a minute.' We're optimistic."

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