BMW Repeats at One Show Interactive

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BMW Films and Fallon Worldwide took home Best of Show honors last night at the One Show Interactive awards for the second year in a row. The second series of online shorts that comprise The Hire, again landed a Gold Pencil in the Integrated Branding category before scooping up the top prize of the night. The winningest brand of the night was Nike, which garnered nine pencils for work from nine different agencies and was named Interactive Advertiser of the Year. For a complete list of last night's winners visit
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