Chief Creative Kevin Roddy Leaves BBH

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BBH New York Chief Creative Officer Kevin Roddy is leaving the agency due to what the company characterized as a creative conflict. "I have a huge respect for Kevin but ultimately we disagreed over the creative direction of the office and Kevin resigned," said principal John Hegarty in announcing the move. "I'm very sad it came to this. I worked hard to avoid this situation but in a company so focused on creativity these things happen." BBH said it is "considering plans for creative leadership of the New York office" and that in the interim, the agency's senior creative staff will continue to oversee day-to-day business in that office.


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