Chief, King stand out at One Show

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The King made a special appearance at the One Show last night in New York, but even BK brand royalty couldn't stand up to Master Chief as McCann Worldgroup & T.A.G.'s "Believe" campaign for Halo 3, continued its dominance of the festival circuit, snagging four Gold Pencils and a Best in Show nod.

The King, One Club CEO Mary Warlick and former McKinney ECD David Baldwin
The King, One Club CEO Mary Warlick and former McKinney ECD David Baldwin
His Whopperness accepted an award for Client of the Year, with the BK brand scooping two Golds and a Silver for "Whopper Freakout" work on Wednesday; that the brand should be honored so highly would suggest it'll rake in more trophies at Friday's Interactive installment.

Many Gold winners' trophy-carrying arms must be tired after three New York shows in two weeks (Epuron "Power of Wind," Tide's 2X Ultra print work, Mac vs. PC from TBWA) but surprise Golds went to Arnold's "1984 Focus Group" spoof for the Hatch Awards and RSA Films' "The Key To Reserva" from JWT, Spain for Freixenet, among others. Neither of Fallon, London's heavyweights touched most precious metal in the Pencil grab; Cadbury "Gorilla" and Sony "Play-Doh" both took bronze.

TBWA outscored all other networks with 12 total awards, with BBDO, New York following with nine and Saatchi & Saatchi behind that with seven. BBDO, New York won big with work for HBO and the BBC the night before at the One Show Design event. Work from the United States won 50 pencils, compared to the 43 doled out to the rest of the world. Canada, with seven pencils, led Non-U.S. winners.

View a PDF of all the winners at the One Club's site.
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