One Club Fields Second Film Fest

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Absolut: Mulit takes a bow.
Having to contend with De Niro's big Tribeca to-do, the One Show Film Festival wasn't the most buzzworthy movie gathering in lower Manhattan on Tuesday night. However, the event's sophomore year showcased its own sturdy collection, which featured everything from a twisted takeoff of I Love Lucy to whimsical puppets talking about private parts to a docu-short about a glass eye sculptor. Director Bob Downey, Sr., who helmed the infamous ad satire Putney Swope, chaired this year's jury, which selected 10 shorts from 50 entries, all of which involved participation in some form by members of the advertising community.

Attendees included's Frank Scherma and Jon Kamen, who produced the opening film by Mark Waites, a principal at London agency Mother. The short, titled 72-Faced Liar, features a man whose head is trapped in a seemingly endless number of rubber masks. TBWA/Chiat/Day/New York CD Joseph Mazzaferro and account director Kim Wijkstrom were also on hand to pick up the show's top prize for Absolut's Mulit, directed by Smuggler's Ivan Zacharias. They shared the honor with Celsius Films' Harvey Wang, whose The Forgotten Ones, about 93-year-old documentary photographer Milton Rogovin, also happens to be an official selection at the nearby Tribeca Film Festival. (Ann-Christine Diaz)

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