Cravendale Takes Wacky Trio Online

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The lovable trio of Cravendale drinkers who delighted us in a campaign earlier this year are back, this time in a website extending the relationship with the Pirate, Cyclist and Cow along with several of their friends.

The trio of roommates are the work of Pic Pic Andre, a Belgian duo whose "Panique Au Village" shorts starred a Horse, an Indian and a Cowboy up to all sorts of hijinks.

In this online iteration, created by Wieden + Kennedy, London, users wander around the environment at the same time with a character from the ads, unable to chat and forced to interact by dancing and various moves performed by clicking the mouse. Exploring the landscape, users can collect wallpapers, mobile accouterments and chat avatars. Visitors can also film their own adventures, inviting friends along and directing a short film set in any of the TV spots' settings, to be added to a clip vault along with others' work.

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