From Creativity: The 2005 Annual

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With advertising awards season upon us, it is the time of year to celebrate good work. That is precisely the focus of Creativity's May issue, our presentation of the best advertising, design and online creative of 2005. Teeming with good ideas, exceptional execution and strategic implementation, the issue also presents insights from the people who made the work possible. 72andSunny/Amsterdam designer Robert Nakata muses on print and design trends, while TBWA/Chiat/Day/N.Y.'s candy men Scott Vitrone and Ian Reichenthal illuminate how they get away with weirdness like "Sheepboys." Director Ivan Zacharias talks about shooting Honda's "Impossible Dream," and The Barbarian Group's Benjamin Palmer compares interactive companies to the Wizard of Oz. Other Q&As in the issue include directors Noam Murro and Daniel Kleinman, The Mill's Alastair Thompson and Darren O'Kelly, Lowe's Stella Artois worldwide creative director Matthew Bull and Night Agency's Scott Cohn. AdCritic subscribers, as always, can refer to the Spot Gallery to see the work in its full glory. As Kleinman says, "There were some cracking ads created last year by my colleagues, and I, for one, am always pleased to see good work, whether I've done it or not."
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