FROM CREATIVITY: Welcome to 2007

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Forget quitting smoking and going for a jog, resolve instead to read the just-released January issue of Creativity. If the pages haven't hit your hands yet, get your fix with some essential reading here on AdCritic. Read about five of the biggest spots in 2006 from the producer point of view, including coverboy Tom Dunlap of Wieden+Kennedy/Amsterdam on Coke's "Happiness Factory", Brenda Surminski of Ogilvy & Mather/Toronto on Dove's "Evolution", Fallon/London's Nicky Barnes on Sony's "Paint" and more. Oh, but the spotlight on production doesn't stop there. Suit up and delve deep into the heads of production roundtable where the topics range from how the business has changed over the years, tapping the fountain of youth and what a production company will be in five years. Check out our Agency Producers Roundtable microsite to get wrap-up video talks with three participants in a special section open to AdCritic subscribers and non-subscribers alike. Set your watch to check out our profile of Zurich's Walker Agency and see how the world's smallest ad agency is turning heads with its work for Amnesty International and Fleurop-Interflora. Be sure to keep it integrated by following all the Creativity spot action at the online Spot Gallery.
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