FROM CREATIVITY: The Agency of the Future

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ON THE COVER: A futuristic illustration by husband and wife team Kozyndan.
In the May issue of Creativity, which hits mailrooms this week, we take a look at the "agency of the future" through the eyes of a dozen industry insiders -- from WPP's Martin Sorrell to Wieden + Kennedy's Hal Curtis. What does the future hold? The death of TV? The rise of design? Offshore cultivation of armies of agency creatives? It all depends on who you ask. (AdCritic subscribers can read our panel's prognostications online.) Plus, we talk to Anonymous Content director Mark Romanek about his booming post-One Hour Photo commercials career. (Subscribers can read the story and see Romanek's work here.)

ALSO IN THE ISSUE: Arnold Worldwide's Jay Williams offers tips for (relatively) pain-free pitches; Amsterdam's StrawberryFrog lands in New York; DDB's Lee Garfinkel and 180's Peter McHugh rate new ads for SBC, Mountain Dew, Hummer and Revlon; and our writers profile hot talent from the worlds of illustration, photography and cinematography. PLUS: A look at Toronto companies Head Gear Animation, Obvious Management, and Reginald Pike; stock companies Queerstock and Thought Equity; and Mercedes muse MoZella. And, as always, we round up the latest and greatest advertising and design work from across the country and the world. To subscribe to Creativity and for one price, click here for a special offer.

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