FROM CREATIVITY: The Commercials Music Report

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ON THE COVER: Survivor serenades Merkin.
'80s band Survivor blasts Fallon/New York ECD Ari Merkin with a wake-up anthem -- à la Fallon's recent commercial for Starbucks -- on the cover of the July issue of Creativity, which hits mailrooms this week. Inside, you'll find not only a profile of Merkin, but also our annual report on music in advertising, including our picks for the top 10 commercials tracks of the past year, in-depth looks at how they were made, and a primer on the ever-changing ad music landscape. (AdCritic subscribers can read about Merkin and peruse our top tracks online.)

ALSO IN THE ISSUE: Cannes juror Kevin Roddy describes the horror of all those Press and Outdoor entries; Campbell-Ewald's Bill Ludwig and Ogilvy/Singapore's Craig Smith rate new ads from HP, PS2, Nike and Miller; and effects wunderkind Neill Blomkamp talks about his sci-fi influences. Plus: Close-ups of effects houses rhinofx, Zoic and Framestore CFC; a look at the work of photographer Olaf Veltman and illustrator Raoul Sinier; and behind-the-scenes peeks at JWT's Baileys In Tune and at the effects secrets behind Mountain Dew's homage to Spy vs. Spy. And, as always, we round up the latest and greatest advertising and design work from across the country and the world. Also, it's never been easier for Creativity and AdCritic subscribers to view work they read about in the magazine online. Just visit the monthly Creativity gallery, where we've grouped spots and other video clips to correspond with the sections of the magazine. To subscribe to Creativity and for one price, click here for a special offer.

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