FROM CREATIVITY: Creative Mentors and Emerging Teams

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ON THE COVER: Graf, Silverstein and Riney
TBWA/Chiat/Day's Gerry Graf, Rich Silverstein and Hal Riney appear on the cover of the February issue of Creativity -- which hits mailrooms this week -- as we talk to prominent creatives and their mentors. "He demanded excellence and if you didn't perform you'd be ignored," Silverstein says of his days under Riney's wing. "It was like he was the master and we were the interns, the whole trade school thing -- like the Renaissance." Similarly, Fallon/N.Y. ECD Ari Merkin sits down with mentor Diane Rothschild, while Neil Drossman swaps memories with protégé Lee Garfinkel. Meanwhile, we put the spotlight on four young creative teams that are making names for themselves at Publicis/N.Y., Fallon/N.Y., Saatchi & Saachi/London and TBWA/London. (AdCritic subscribers can read about these emerging creatives online.)

ALSO IN THE ISSUE: Interactive wunderkind P.J. Pereira talks about his move from Brazil to San Francisco (subscribers can read the interview here); brand consultant Hadji Williams blows the whistle on the ad agency hustle; Deutsch ECD Kathy Delaney and Davidandgoliath CCO David Angelo rate recent work for Nextel, Dr Pepper, FedEx and Reebok; MTV2 starts all over again; and directing team Smith & Foulkes talk about their whimsically dark animation. PLUS: Production company Uncle hooks up with the BBC Motion Gallery; brings the stock world together; and music houses Tonefarmer and Beacon Street Studios kick out the jams.

And, as always, we round up the latest and greatest advertising and design work from across the country and the world. Also, it's never been easier for Creativity and AdCritic subscribers to view work they read about in the magazine online. Just visit our monthly Creativity gallery, where we've grouped spots and other video clips to correspond with the sections of the magazine. To subscribe to Creativity and for one price, click here for a special offer.

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