FROM CREATIVITY: Dynamic Editing/Directing Duos

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ON THE COVER: Editor Nick Lofting and director Douglas Avery.
Chrome editor Nick Lofting and Villains director Douglas Avery -- disguised, at their suggestion, as Little Bo Peep and one very lost sheep, respectively -- grace the cover of the October issue of Creativity, as we look inside the editor/director relationship in a special report on postproduction. In addition to talking to the top tag teams in the business, we turn the spotlight on six young editors who are making their mark. (AdCritic subscribers can hear from some winning editor/director combos here and see which editors made the cut here.) Also in the issue, Stefano Hatfield wonders if copytesting is killing creativity; Ann-Christine Diaz looks at a new wave of design shops that are changing the face of broadcast advertising; Merkley Newman Harty's Andy Hirsch and GSD&M's Brent Ladd rate new spots for Nike, Axe, Virgin Mobile and McDonald's; and director Chris Smith talks about playing well with others.

PLUS: A look at the design of the new VW Beetle owners' manual; behind A52's open for the new HBO series Carnivale; a chat about music licensing with Production Advisors founder Lloyd Simon; the work of illustrator Marshall Arisman; and exclusive pictures from the Battle of the Ad-Bands. And, as always, the latest and greatest work from across the country and the world.

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