FROM CREATIVITY: Taxi Arrives and Agency Producers Tell All

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ON THE COVER: Taxi's Paul Lavoie
"I realized coming here that New York, when it comes to advertising, is not really a creative town," says Paul Lavoie, founder of Canadian agency Taxi, in the January issue of Creativity. "It's a business town." Lavoie graces the cover of the issue, which hits mailrooms this week, as he discusses the launch of Taxi/N.Y., his agency's first foray south of the border. "New York always has room for another taxi," he jokes.

Meanwhile, we gather the heads of production from nine agencies for a candid roundtable discussion about the state of the business. (AdCritic subscribers can read a transcript of the roundtable and our profile of Lavoie and Taxi online.)

ALSO IN THE ISSUE: Lowe ECD Dean Hacohen looks for the place where revenues and awards meet; photographer Charlie White turns to directing; Olivier Altmann of Publicis Conseil/Paris and Gerry Graf of TBWA/Chiat/Day/N.Y. rate recent ads for Motorola, the Children's Place, PS2 and Georges Duboeuf wine; agency art buyers name their favorite photographers; director Brett Morgen blurs the line between fact and fiction; and Attik meets Her Majesty the Queen. PLUS: A roundup of the latest corporate ID executions; a look at the creative hotbed at MTV Latin America; and behind-the-scenes peeks at Big Foote Music and the afterlife according to DirecTV.

And, as always, we round up the latest and greatest advertising and design work from across the country and the world. Also, it's never been easier for Creativity and AdCritic subscribers to view work they read about in the magazine online. Just visit our monthly Creativity gallery, where we've grouped spots and other video clips to correspond with the sections of the magazine. To subscribe to Creativity and for one price, click here for a special offer.

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