FROM CREATIVITY: Top Creative Teams

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ON THE COVER: Shane Hutton and Will Uronis of Modernista!
Modernista! creative directors Shane Hutton and Will Uronis appear on the cover of the February issue of Creativity -- which hits mailrooms this week -- part of our special report on the creative teams behind the best commercials work around. Inside, you can read about the teams that are making waves -- and memorable work -- at Fallon/Minneapolis, Rubin Postaer, TBWA/Chiat/Day/Los Angeles, Grey Worldwide, Hill, Holliday, Deutsch/L.A., BBDO/New York, Cliff Freeman & Partners and Goodby, Silverstein & Partners. Plus, we check in with four top creatives -- TBWA's John Hunt, DDB's Lee Garfinkel, Publicis' David Droga and Y&R's Michael Patti -- one year into their respective high-profile tenures. (To see how they're doing, AdCritic subscribers can click here.)

ALSO IN THE ISSUE: Digital Kitchen CEO Paul Matthaeus talks about the dawning age of "Brand Theatre"; Robert Fernandez and Dan Levinson show off the new look of Moxie Pictures; Element 79's Canice Neary and Cliff Freeman's Dan Morales review recent commercials from Toyota, Budweiser, Bacardi and UPS; and director Scott Hicks explains his approach to emotional traffic. (To read about Hicks -- and see his work -- AdCritic subscribers can click here). PLUS: A look at design collective Tomato; a peek into the music houses of Minneapolis; a browse through the BBC Library and L.A.'s FootageBank; and an interview with photographer Mark Laita. And, as always, the latest and greatest advertising and design work from across the country and the world.

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