D&AD Reinforces Its Stance on Scam Ads

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The effects of DDB Brazil's WWF scandal continue to ripple through the advertising awards industry. Following in the footsteps of the One Club (which announced harsh penalties against agencies who enter fake ads into its forthcoming awards shows), D&AD CEO Tim Kennedy and president Paul Brazier today issued a joint statement to reassert the U.K. organization's own stance against fake ads and announce extra precautions against questionable awards entries.

In the statement, which appears on the D&AD blog, Kennedy and Brazier make clear the organization's strict policy against fake ads: "D&AD maintains the right to exclude any fraudulent entries, along with the entering agency, from that and subsequent D&AD Awards shows, and will continue to enforce those rights vigorously. Work must have been produced in response to a genuine brief and be approved and paid for by the client. Works created solely for the purpose of entering competitions are not eligible."

For the 2010 show and beyond, the D&AD states that "the Executive Creative Director or an equivalent officer of the entrant company will be required to validate the eligibility of every item, ensuring that work does not slip through without their knowledge. A plea of ignorance is not an acceptable defence."

Read the entire D&AD scam ad statement here.

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