D'Arcy Courts Lowe Broadcast Chief

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A D'Arcy Masius Benton & Bowles spokesperson confirmed yesterday that agency chairman and president Susan Gianinno is in talks with Bob Nelson aimed at bringing the longtime Lowe head of broadcast to D'Arcy. "It's my understanding that discussions are underway," the spokesperson says.

Such a move would reunite Nelson with former Lowe creative chief Lee Garfinkel, who exited the agency a year ago before joining D'Arcy in September. Nelson and Garfinkel have a working history that stretches back more than two decades, to the days of Levine, Huntley, Schmidt, & Beaver, when the pair produced award-winning spots for Subaru. In fact, the relationship goes all the way back to the days of Levine, Huntley, Schmidt, Plapler & Beaver, when Garfinkel wrote and Nelson produced a spot for Matchbox cars that scored a 1981 Clio award. In 1992, when Garfinkel joined Lowe, he lured Nelson from TBWA/New York to head up production on acclaimed work for Sprite, Diet Coke, Heineken and Mercedes that helped turn the agency's image around.

Since being elevated to president in 2000, Gianinno has said she's intent on bringing about a similar creative facelift at D'Arcy. Nelson had not returned requests for comment at press time.

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