Deutsch/L.A. Launches Mitsubishi Outlander

Published on .

Mitsubishi: Starting another commotion?
Deutsch/L.A. launches the latest installment of Mitsubushi's "Wake Up and Drive" campaign today, introducing the 2003 Outlander SUV. The spot, directed by Believe Media's Erick Ifergan, follows a man through life's journey, which includes marriage, parenthood, a horse costume and a mariachi band.

The spot also introduces "Breathe," a moody track from French techno trio Télépopmusik, which -- if past performance is indicative of future results -- will soon become a household name. As the Oprah's Book Club of Euro-electronica, the "Wake Up and Drive" effort has thus far succeeded in making hits out of tracks from U.K. dance acts The Wise Guys and Dirty Vegas.

Most Popular
In this article: