Deutsch, LA Taps Mark Hunter for CCO Post

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Mark Hunter
Mark Hunter

Deutsch, Los Angeles has tapped Mark Hunter as partner and chief creative officer, effective the end of January. Mr. Hunter was most recently CCO at Omnicom Group's TBWA in London, and replaces Eric Hirshberg, who earlier this year left adland to become CEO at Activision.

Prior to TBWA, Mr. Hunter, a Canadian, spent time at a range of shops in Europe, including EuroRSCG, London, Wieden & Kennedy Amsterdam, and Bartle Bogle Hegarty, London.

Mike Sheldon, CEO of the Interpublic Group owned-Deutsch's west coast operation, told Ad Age he had been "looking for a great creative person, a great business person and a great human being -- someone I could sit on a plane with for six hours and enjoy myself." Mr. Sheldon had worked alongside with Mr. Hirshberg for nearly 17 years, and has spent the past four months intensely searching for his successor. "Not one day went by that we didn't spend time on [the search] ... and in my mind there is not one decision I could make in the next 10 years that would be more important than this decision," Mr. Sheldon said.

Of Mr. Hunter he remarked: "There's a mutual belief between us that there's nothing that's broken at this agency, it's about taking what's good and making it brilliant. There's room for him to take us to the next level creatively." He added that Mr. Hunter's experience working outside of the U.S. market helped him clench the spot, since Deutsch wants to "bring someone new to the party."

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