The 61st DGA Awards nominations are out, and a group of heavyweight directors made the cut in the commercials category. The results aren't in until January 31, but here are
this year's nominees
Four bridesmaids, MJZ's Fredrik Bond, Rupert Sanders and Tom Kuntz and Gorgeous' Peter Thwaites join Anonymous' David Fincher, the only director in this year's group to have previously won the award. Fincher won in 2003, and this year is also
nominated in the feature film category
for his work on
The Curious Case of Benjamin Button
Following the presentation of nominated work, we present expert analysis from our special correspondent.
Previously nominated in 2007 and 2004.
"I'm humbled like a dog is to his master," Bond told us, quoting what he claims is an old Swedish saying..
Guinness: Fridge Magnet
(Irish International BBDO)
Levis: First Time (BBH, London)
Carling: Space (Beattie McGuinness Bungay)
David Fincher, Anonymous Content
Third nomination, won the award in 2003.
Nike: Fate (Wieden & Kennedy, Portland)
Stand up to Cancer: Stand up for Something, Stand up to Cancer
(Seligman Entertainment Inc)
Apple: Hallway (TBWA/Media Arts Lab)
Tom Kuntz, MJZ
Kuntz was previously nominated in 2006.
"It's always nice to be recognized I suppose, so twice feels good," Kuntz says. Maybe [it] makes the first time feel like less of a fluke."
Skittles: Pinata (TBWA/Chiat/Day, New York)
Xbox: Lips (TAG)
FedEx: Carrier Pigeons (BBDO, New York)
California Milk Processor Board: White Gold Is (Goodby, Silverstein, & Partners)
Rupert Sanders, MJZ
Sanders was also nominated in 2005.
Monster: Legs (BBDO, New York)
Travelers: Delivery (Fallon, Minneapolis)
Brand Jordan: Clocktower (Wieden & Kennedy, N.Y.)
Peter Thwaites, Gorgeous Enterprises
This is Thwaites' first nomination.
"[It's] absolutely surprising; I'm still kind of a bit in shock about being up there with everyone," Thwaites says. "I was thinking I should be spending a bit more time in the States now, so it's kind of good timing with that.I got the impression, for me anyway, that these spots showed the showed the effort I put in. These two were more about the hand on the tiller, you needed a lot of work to do them."
Barclaycard: Waterslide (BBH, London)
Guinness: Light Show (Irish International BBDO)
In our quest to provide you, the reader, with the utmost intelligence, we consulted with a shady figure in the advertising awards underground and asked him to predict the contest. Without delay, The Bookmaker:
I should say, Fincher's the favorite in this one. Being on both the feature and commercial lists is huge. American directors saw his ass-kicking Nike work on the TV, and the DGA voters tend to eat up that sappy Hallmark stuff. And who doesn't have an iPhone these days? I wish he woulda entered his Brad Pitt spot, though--now
that was a tour de force. And, given that Fincher is a long shot for the feature nod, the voters are gonna want to give him a compensatory salute in the spots showdown. Kuntz and Bond are solid choices, too--both very deserving, real money-making opportunities there. Voters have shown they like Travelers work before-- Ariola won with one of them in '06. Thwaites, it's great to see him on here, but he's a longshot. He'll be back on the list, though.
So what do you think? Who do you have winning this epic showdown?