Music video/commercial director and HSI alum Sam Bayer has signed to the roster of bi-coastal production company aWHITELABELproduct. There, he will be reteaming with former HSI colleagues Annique DeCaestecker and Ellen Jacobson-Clarke, along with their partner Oliver Hicks, who founded the company in 2007.
Having launched his career in 1991 helming Nirvana's iconic "Smells Like Teen Spirit" video, Bayer went on to become one of the industry's most prominent spot directors. The director/DP has garnered several awards for his spots since the mid-'90s, including an AICP for Best Direction for Nike's "If You Let Me Play" in 1995, an AICP for Cinematography, Direction, and Production Design for Packard Bell's "Home" in 1997 and a 2001 Clio Award for Best Direction and Best Cinematography for Mountain Dew's "Showstopper."
More recently at HSI (Bayer also did a stint at RSA), Bayer directed spots for Converse starring Dwayne Wade along with a viral campaign for Bluetooth brand Jawbone. Along the way, he's also collected several MTV moon men for his "Boulevard of Broken Dreams" clip for Green Day and earned a Lifetime Achievement Award from Kodak in 2005.
Bayer recently completed an upcoming TV/print campaign with Nitro for Nike Foot Locker. He also plans to move to the big screen this year to direct the feature Brilliant, a heist movie reportedly starring Matthew McConaughey and Scarlett Johansson.