Domino's Shocks Deutsch

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Deutsch/New York got a shock this morning, as staffers arrived to find that the Domino's account had left the building. The Michigan-based pizza delivery chain announced early this morning that it is consolidating media buying and creative duties with J. Walter Thompson, effective immediately. Thompson has handled media for the company since 1996.

In announcing the shift, Domino's executive VP Ken Calwell lauded the "strong, consistent message" of Deutsch's "Get the door, it's Domino's" campaign, which will apparently continue under Thompson. So why, then, did Deutsch get left out in the cold? Could it be The Curse of Bad Andy, the ill-received misfire that preceded the shop's current work?

"We're way past Bad Andy," says agency spokeperson Vonda LePage. "It's just the press that keeps bringing it up." LePage notes that the current campaign is almost a year old and has been very successful. "'Get the door, it's Domino's,' has performed extremely well both with consumers and franchisees." she says, echoing Calwell's statement.

According to a Domino's spokesperson, Thompson -- which will be handling creative out of its New York and Detroit offices -- received its first creative assignment this week and new work is slated to break in early March.

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